Project: AP Heroes Program – Content Modernization

About the brand:

Apollo Pharmacy started in 1987, is a part of Apollo Hospitals – Asia’s largest healthcare group. It is India’s first and largest branded pharmacy network, with over 3000 plus outlets in key locations.

Goal:

“Content modernization” to create a “100% digital learning portal” for the new joining members in Apollo pharmacies.

Challenge:

Traditionally Apollo Pharmacies trained their new members through face-to-face interactions and presentation-based schools like teaching models and the content was not suitable for self-digital learning.

Campaign Idea:

Redesign the old content present in the form of PPTs and PDFs into a fresh easy to understand all format.

Outcome:

All the outdated content which would result in a bad learning experience was redesigned into a fresh format with a highly updated user experience. Readability and visibility of the content were kept as a prime focus.

The user’s digital learning experience was of prime importance and a lot of visual aid was made a part of the content. Fresh images, videos, and animated videos to make topics easy to understand were created and used.

“Content localization” was also done. All the content was made in 3 different languages (Hindi, English, and Telegu) with a high focus on making medical terminologies easily understandable.